New to SEO ? what is a backlink? If you’ve read an article about search engine optimization, you’ve come across the term backlink at least once. You may be wondering the question and why they are essential. Backlinks (external links) have gained a lot of importance within the scope of search engine optimization as they have become one of the main building blocks for SEO. In this article, we’ll explain what a backlink is, why they’re essential, and what you can do to help you avoid trouble with search engines (Google, Yandex, etc.).
Backlinks are links from other sites to your website. Backlinks are also known as inbound links. The number of backlinks is an indicator of the popularity or importance of your website. So what does a backlink do? Backlinks are essential for SEO because some search engines, especially Google, give more credit to websites with many quality backlinks and see these websites as more relevant than others in their results pages for one but query.
When search engines calculate the relevance of a website to a keyword, they consider the number of quality links to that website. So we shouldn’t be content with just getting inbound links; it’s the quality of the inbound link that matters. You can use the Google Disavow tool to block harmful backlinks to your website.
Before starting a backlink study for your website, it is helpful to know the types of backlinks. It will be beneficial for your website to act by knowing the types of backlinks and what they do in your backlink process.
What is the Dofollow Link?
DoFollow links are beneficial for your website when they are taken from another website, and when you give them to another site from your site, they are links that benefit the location to which you provide a backlink. You do not need to create a rel=” tag for do-follow links. The links you provide are perceived as dofollow by robots.
Google considers the content on sites to determine the quality of a link. When inbound links to your site come from other sites as do-follow links and have content related to your site, these inbound links are considered more relevant to your location. If inbound links are found on sites with irrelevant content, they are considered less relevant. The higher the relevance of inbound links, the higher their quality.
These are backlinks created when a website is linked with the rel=”no follow” tag. Backlinks that are not followed by search engines are not helpful for the page’s ranking as they do not contribute anything to the linked sites. However, Google announced that as of March 1, 2020, the use of nofollow links would change the effect on SEO.
Nofollow tag; It is a tag added so that search engines like Google do not follow links on your website. The backlinks you provide using the nofollow tag on your website are not followed by search engine bots and do not add any value to the backlinked website.
Use this attribute when you want to link rel=”nofollow” to a page but don’t want to imply any value, including passing the ranking score to another page.
Nofollow Tag Usage:
<a href=”https://www.clickest.com” rel=”nofollow”> First step for online</a>
The sponsored tag is the tag that is added for paid backlinks where payment is made for a backlink and can also be used with the “no follow” tag. You can choose this tag for text and banner ads with ad content.
Sponsored Tag Usage:
<a href=”https://www.clickest.com” rel=”sponsored”> First step for online</a>
Many webmasters have used rel=”nofollow” for their advertising links until now.
But do I need to change all my links to Sponsored now?
Google says you don’t need to change your existing connections, but start using the new method when appropriate. Any ad or sponsored link must use “sponsored” or “no follow” as described above. Generally, “sponsored” is preferred, but “nofollow” is also acceptable.
UGC stands for User-generated content, and the UGC attribute value is recommended for links within user-generated content such as comments and forum posts.
Ugc Tag Usage:
<a href=”https://www.clickest.com” rel=”ugc”> clickest</a>
Do I have to change my nofollow links in comments to rel=”UGC”?
Again, you don’t have to rush to change your code and make changes to your software. However, it would help if you still considered adding this tag to your software by default for the comments section.
Linking Root Domains refers to the number of backlinks coming to your website from a unique domain. Even if a website has backlinks to your website ten times, only one backlink is considered a linking root domain.
Low-Quality Links: Low-quality backlinks are links from mediocre sites, duplicate content sites, spam sites, and even porn sites. Such connections do more harm than good. When buying backlinks, you should pay attention to such sites.
Internal Links: Links that go from one page to another within the same website are called internal links. Examples include menu links on your website, links from within the article to another article.
Anchor Text: The text used for hyperlinks is called anchor text. Anchor text works very well when linked through specific keywords.
Before we talk about the advantages of backlinks, you should know that a lot has changed regarding backlinks in the last few years. There were times when even low-quality links helped a website rank. But since Google released the Penguin algorithm, the whole backlink algorithm has changed.
Backlinks must be from quality websites, and these backlinks should be contextual. E.g., If a website related to car parts received a do-follow backlink from another website related to cars, it would be more relevant in a search engine’s evaluation than getting a backlink from a website related to white goods service. The backlinked website is pertinent to your website, category, and business; the better the backlink quality.
Improves Organic Ranking: Backlinks help in better search engine ranking.
Faster Indexing: Search engine bots discover new web pages by tracking backlinks from existing web pages.
Provides Referral Traffic: One of the essential benefits of backlinks is that they assist referral traffic.
Building quality backlinks is essential for search engine optimization, and because of its importance, it should be a top priority in your SEO efforts. We hope we were able to explain why you need quality links to your site.